NS&IArt Direction, Advertising & Promotion, App Design
Briefed by : The Team, NS&I
Collaboration with : Mansi Katta, Chloe Kilgariff
NS&I is a UK-based savings bank company that offers a variety of savings and investment services. A new visual identity was created for the brand, in order to appeal to younger audiences. Previous brand elements has been modernised and simplified to attract the younger generation, and encourage them to begin investing. Alongside this, an app was also designed which allows an easier and more playful approach when keeping track of their savings.