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Hatter's Teahouse

Visual Identity, Menu Design, Signage

Briefed by : Conran
A speculative brand identity based on Alice in the Wonderland’s Mad Hatter. The concept of this identity is built upon the idea of a 24 hour teahouse, where it’s always tea time. The teahouse is designed as an underground level space - in reference to being located down the rabbit hole. The identity is created to highlight Mad Hatter’s bold and unconventional personality, alongside his constant love of tea and hats.